Why are you changing jobs? Why do you think Groupon is the best next step for you?

Question Analysis

This question is a two-part inquiry that seeks to understand both your motivations for leaving your current job and your reasons for wanting to join Groupon specifically. The interviewer is looking to assess whether your career goals align with the opportunities at Groupon and if your reasons for leaving your previous job are sound and logical. It's important to address both parts of the question clearly, demonstrating that your decision is thoughtful and strategic.

Answer

Situation: In my current role, I've had the opportunity to develop my skills in digital marketing and project management. However, I've reached a point where I'm seeking new challenges that align more closely with my career goals.

Task: I am looking for a role that allows me to leverage my skills in a more dynamic environment and offers opportunities for growth in a company that values innovation and creativity.

Action: After researching various companies, I found that Groupon's commitment to innovation in the e-commerce space and its focus on delivering unique experiences to customers aligns perfectly with my interests and career aspirations. I am particularly impressed by Groupon's culture of collaboration and its emphasis on employee development.

Result: I believe that joining Groupon will allow me to contribute my expertise in digital marketing while gaining exposure to new challenges and learning opportunities. This transition represents a strategic step in my career, where I can both add value to Groupon and grow professionally in a vibrant and forward-thinking environment.