Can you share a time when you had to disagree with someone's approach?

Question Analysis

This question is designed to assess how you handle disagreements in a professional setting. Interviewers are looking for evidence of your ability to communicate effectively, maintain professionalism, and contribute constructively to team dynamics when you have a different perspective. They want to see your problem-solving skills, emotional intelligence, and ability to advocate for what you believe is the best approach while respecting others' viewpoints.

Answer

Situation: In my previous role as a project manager, our team was tasked with developing a new marketing strategy for a product launch. The marketing director proposed an approach that heavily relied on traditional media channels.

Task: I believed that this approach might not effectively reach our target audience, who were predominantly active on digital platforms. It was important to present an alternative strategy that could potentially yield better results.

Action: I scheduled a meeting with the director to discuss my concerns. I prepared data and case studies showing successful outcomes from digital campaigns targeting similar demographics. During the meeting, I respectfully articulated my viewpoint, emphasizing the potential benefits of incorporating digital tactics into our strategy. I listened to the director's rationale and acknowledged the value of a multi-channel approach.

Result: After reviewing the data and considering my suggestions, the director agreed to a pilot test of the digital strategy alongside the traditional approach. The pilot yielded positive results, leading to a broader implementation of digital channels in our marketing plan. This not only improved our reach but also enhanced team collaboration by valuing diverse perspectives.

By using the STAR method, this answer effectively demonstrates your ability to manage disagreements constructively and contribute positively to achieving the team's objectives.