What is one time you had to stand up and disagree with a team member's approach?

Question Analysis

This question is a behavioral interview question, which aims to evaluate your ability to handle conflict and express disagreement constructively in a team setting. The interviewer is interested in understanding how you navigate disagreements, maintain professionalism, and contribute to a positive team dynamic. Your response should demonstrate your communication skills, problem-solving abilities, and your capacity to collaborate effectively even when opinions differ. Using the STAR method (Situation, Task, Action, Result) will help structure your answer clearly and concisely.

Answer

Situation: In a previous role as a marketing team member, we were working on a campaign strategy for a new product launch. A team member proposed a social media strategy heavily reliant on a single platform.

Task: As the team's digital marketing analyst, my task was to ensure that our strategy was data-driven and reached our target audience effectively across multiple channels.

Action: I reviewed our past campaign data and identified that our target demographic engaged more on different platforms. I arranged a meeting with the team member to discuss my findings. During the meeting, I respectfully presented the data and suggested a multi-platform approach. I highlighted how this strategy could increase our reach and engagement based on previous successes.

Result: The team member appreciated the data-driven insights and agreed to adjust the strategy. We implemented the multi-platform approach, which resulted in a 30% increase in engagement compared to our previous campaigns. This change in strategy not only improved the campaign's success but also strengthened our team's ability to collaborate and incorporate feedback constructively.