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Tell us a bit about what you know of BuzzFeed?

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Question Analysis

This question is designed to assess your knowledge of the company you are interviewing with, which in this case is BuzzFeed. It gauges how well you understand BuzzFeed's business, its culture, and its position in the industry. The interviewer is looking for evidence that you have done your research and are genuinely interested in the company. This question is not strictly behavioral, but it does require preparation and knowledge.

Answer

BuzzFeed Overview:

  • Founded: BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III.

  • Headquarters: The company is headquartered in New York City.

  • Business Model: BuzzFeed is a digital media company known for its viral content, news, and entertainment. It generates revenue through advertising, branded content, and affiliate marketing.

  • Content: BuzzFeed produces a wide range of content types, including quizzes, videos, listicles, and news articles, catering to a diverse audience. They are known for their engaging and shareable content, making use of data-driven insights to optimize engagement.

  • BuzzFeed News: The company has a dedicated news division that focuses on investigative journalism and breaking news, which has won several awards for its reporting.

  • Cultural Impact: BuzzFeed has a significant influence on internet culture and social media trends. It has a youthful, vibrant, and inclusive workplace culture, often focusing on topics that resonate with millennials and Gen Z audiences.

  • Expansion: Over the years, BuzzFeed has expanded globally and diversified its content, launching BuzzFeed Tasty for food lovers and BuzzFeed Multiplayer for gaming enthusiasts, among other verticals.

Understanding BuzzFeed's unique position as both a media company and a cultural phenomenon can demonstrate your interest and potential fit within the organization.