Why have you decided to change your job? Why do you feel Zalora is a good next step?

Question Analysis

This question is a combination of a behavioral and motivational inquiry. The interviewer is assessing your reasons for leaving your current position and your interest in joining Zalora. They are looking for a thoughtful, well-reasoned response that demonstrates your career goals, your understanding of Zalora as a potential employer, and how your skills align with their needs. It's important to convey a positive narrative about your career progression and not speak negatively about your current employer.

Answer

Situation: In my current role, I have developed strong skills in digital marketing and project management over the past three years. However, I have reached a point where there are limited opportunities for advancement and further growth in these areas.

Task: I aim to continue developing my expertise in e-commerce and digital strategy, and I am seeking a role that offers both challenge and room for professional growth.

Action: I researched various companies and found that Zalora, with its innovative approach to fashion retail and strong emphasis on digital strategy, aligns perfectly with my career goals. I am particularly impressed by Zalora's commitment to using technology to enhance customer experiences and its dynamic work environment.

Result: By joining Zalora, I hope to contribute my skills in digital marketing to drive customer engagement and growth, while also progressing in my career by learning from a team of talented professionals in a leading e-commerce company. I believe this move will be mutually beneficial, allowing me to grow professionally while contributing to Zalora’s continued success.