Tell me about a creative growth-driving feature you would add to Facebook.

Question Analysis

This question is a behavioral one, asking you to demonstrate your ability to think creatively and strategically about product development. The interviewer is looking for your understanding of Facebook as a platform, your ability to identify growth opportunities, and your skill in proposing innovative features. It's important to consider the user experience, how this feature would drive growth, and how it aligns with Facebook's overall mission and business model. Use the STAR method (Situation, Task, Action, Result) to structure your answer, focusing on a hypothetical situation where you are tasked with developing a new feature.

Answer

Situation: Facebook aims to continually increase user engagement and attract new users in a competitive social media landscape. To achieve this, introducing innovative features that enhance user interaction and provide unique value is crucial.

Task: As a product strategist at Facebook, my task is to conceptualize a new feature that not only increases user engagement but also attracts a diverse user base, thereby driving growth.

Action: I propose a feature called "Social Circles." This feature allows users to create and join private or public interest-based communities within Facebook. Each circle can have its own timeline, events, and content sharing options. Users can discover new circles based on their interests or location, encouraging exploration and connection with like-minded individuals.

• User Engagement: "Social Circles" would enhance engagement by fostering niche communities where users feel more connected and valued.
• Growth: By tapping into specific interests, Facebook can attract users who are passionate about certain topics, leading to increased sign-ups and activity.
• Monetization: Brands can sponsor or create their own circles, offering targeted advertising opportunities and exclusive content to interested users.

Result: By implementing "Social Circles," Facebook could see an increase in user retention and new user acquisition. This feature would create a more personalized user experience, driving higher engagement and providing new avenues for monetization.

This creative addition aligns with Facebook's mission to build community and bring the world closer together, while also addressing the company's goals of user growth and engagement.