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What do you do if you're consistently getting negative feedback across all design options you're collecting insights around?

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Question Analysis

This question is designed to assess your ability to handle criticism and adapt your work based on feedback. It tests your resilience, problem-solving skills, and communication abilities. The interviewer wants to see how you respond to negative feedback, especially when it is consistent across various options. This is a behavioral question, so using the STAR method (Situation, Task, Action, Result) will help structure your response.

Answer

Situation: In a recent project, I was tasked with designing a new user interface for our application. Despite my efforts, my initial design options received consistently negative feedback from both internal stakeholders and test users.

Task: My goal was to understand the root causes of the negative feedback and to revise the design options to better meet the needs and expectations of the users and stakeholders.

Action:

  • Collect Detailed Feedback: I scheduled follow-up meetings and conducted surveys to gather more specific feedback on each design option.
  • Identify Patterns: I analyzed the feedback to identify common themes and specific areas of dissatisfaction.
  • Collaborate: I collaborated with cross-functional teams, including developers and user experience researchers, to brainstorm and generate new ideas.
  • Iterate and Test: Based on the insights, I created revised designs and conducted A/B testing to evaluate improvements.

Result: After implementing these changes, the revised design options received positive feedback and were successfully implemented in the final product. This process not only improved the design but also enhanced my ability to incorporate constructive criticism effectively.

By demonstrating your ability to take initiative, collaborate, and improve based on feedback, you show the interviewer your communication skills and resilience.