Suppose you had the opportunity to change something at Scribd. What would you change?

Question Analysis

This question is asking you to identify a potential area for improvement within the company, Scribd, based on your understanding or experience. It's a behavioral question that assesses your problem-solving skills, your understanding of the company, and your ability to propose constructive solutions. The interviewer wants to see if you have insight into the company's operations and if you can think critically about its processes or products. Additionally, they are interested in how you communicate your ideas and whether your changes align with the company’s goals and values.

Answer

Situation: While reviewing Scribd's user feedback and industry trends, I noticed that some users expressed a desire for more personalized content recommendations to enhance their reading experience.

Task: I identified an opportunity to refine Scribd's recommendation algorithm to better cater to individual user preferences and reading patterns.

Action: To address this, I would propose forming a cross-functional team consisting of data scientists, user experience designers, and product managers to explore enhancements to the recommendation system. This team would conduct user research to understand specific needs, analyze data to identify patterns, and develop new algorithmic models that offer more tailored content suggestions.

Result: By implementing these changes, Scribd could increase user engagement and satisfaction, leading to higher retention rates and potentially attracting new subscribers who value personalized reading experiences.