Tell me about a time when you disagreed with your manager.

Question Analysis

The question is designed to assess your conflict resolution skills, communication abilities, and professionalism. Employers want to see how you handle disagreements, particularly with authority figures like managers. Your response should showcase your ability to engage in constructive discussions, find common ground, and maintain a positive working relationship despite differences in opinion.

Answer

Situation: In my previous role as a marketing coordinator, I was tasked with developing a promotional campaign for a new product launch. My manager suggested a traditional marketing approach, focusing primarily on print advertising.

Task: I believed that incorporating a digital marketing strategy would be more effective, considering our target audience was predominantly online and engaged with digital platforms.

Action: I scheduled a meeting with my manager to discuss my perspective. I presented data and case studies demonstrating the success of digital marketing campaigns for similar products. I also proposed a cost-effective plan that integrated both traditional and digital marketing strategies, highlighting the potential for a broader reach and higher engagement.

Result: After reviewing the information, my manager agreed to a pilot digital campaign alongside the print ads. The campaign successfully reached a larger audience and exceeded our engagement targets by 30%. This experience strengthened our team's approach to marketing strategies and improved our collaboration on future projects.