Tell us about some unpleasant feedback that you received?

Question Analysis

This question aims to evaluate how you handle criticism and feedback. It assesses your self-awareness, ability to learn from mistakes, and how you manage emotions in challenging situations. The interviewer wants to see your capacity for personal growth and how you use feedback to improve your performance. Utilizing the STAR (Situation, Task, Action, Result) method will help structure your response effectively.

Answer

Situation: In my previous role as a marketing coordinator, I was responsible for organizing a major promotional event for our company.

Task: My task was to ensure that the event attracted a large audience and ran smoothly. However, after the event, I received feedback from my manager stating that the event's promotional materials lacked creativity and did not fully engage the target audience.

Action: I acknowledged the feedback and asked my manager for specific examples and suggestions for improvement. I took this as an opportunity to seek input from my team and conducted a brainstorming session to generate more innovative ideas for future promotional materials. I also signed up for a creative design course to enhance my skills.

Result: The next promotional event saw a significant increase in audience engagement and positive feedback on the creativity of the materials. This experience taught me the importance of seeking diverse perspectives and continuously developing skills to improve professional performance.