If you could make WeWork better - what would you change?

Question Analysis

This question is designed to assess your ability to think critically and propose constructive solutions. The interviewer is looking for your insight into potential improvements while demonstrating a deep understanding of WeWork's current operations. They want to see your problem-solving skills, creativity, and how you can positively impact the organization. It's important to show that you respect the existing structure but are capable of identifying and addressing areas for improvement.

Answer

Situation: During my research on WeWork, I noticed that while the company excels in creating vibrant coworking spaces, there is room for improvement in fostering community engagement among members.

Task: My goal would be to enhance the sense of community within WeWork spaces, as this is a core part of its value proposition but can be further optimized to increase member satisfaction and retention.

Action: I would propose introducing structured networking events and workshops tailored to specific industries or interests. This could include monthly meet-ups, skill-sharing sessions, and mentorship programs facilitated by successful entrepreneurs or industry experts.

Result: By implementing these community-driven initiatives, WeWork could strengthen the connections between its members, leading to increased collaboration, innovation, and member retention. This would not only enhance the overall member experience but also reinforce WeWork's reputation as a leading hub for creativity and productivity.