Describe one of your favorite apps on your phone, and tell me what you like and don't like about it. How would you prioritize and fix what you don't like?

Question Analysis

This question is designed to assess your ability to evaluate a product critically, which is an essential skill for a product-related role. The interviewer wants to understand your analytical skills, your priorities in terms of app features, and your problem-solving approach. You should be able to articulate both positive and negative aspects of the app, demonstrate your ability to prioritize improvements, and suggest realistic solutions. This question also provides insight into your values and preferences regarding technology.

Answer

Favorite App: Evernote

What I Like:

• Organization: Evernote allows me to keep my notes, ideas, and to-do lists in one place, which is incredibly convenient for managing my personal and professional tasks.
• Cross-Platform Sync: The app syncs seamlessly across my devices, ensuring I have access to my notes wherever I am.
• Search Functionality: The robust search feature allows me to quickly find specific notes, even within scanned documents.

What I Don't Like:

• User Interface Complexity: The interface can sometimes feel cluttered and overwhelming, especially for new users.
• Subscription Model: Some essential features are locked behind a subscription, which can be a barrier for users who rely on the free version.

Prioritization and Fixes:

1. Simplify the User Interface:

   • Priority: High. A clean and intuitive interface would enhance user experience significantly and could help in user retention.
   • Fix: Conduct user testing to identify the most frequently used features and streamline the UI to focus on these. Implement a customizable dashboard that allows users to personalize their workspace according to their needs.

2. Evaluate the Subscription Model:

   • Priority: Medium. While monetization is crucial, offering more features in the free tier could attract more users who might eventually convert to paying customers.
   • Fix: Introduce a tiered pricing model with a middle-ground option, offering more features than the free version but at a lower cost than the full subscription. Additionally, offer periodic promotions or trial periods for premium features to entice free users to upgrade.