Choose an app on your phone. How would you modify this application?

Question Analysis

This question asks you to think critically about an existing application on your phone and suggest modifications that could improve it. The interviewer is evaluating your ability to analyze a product, identify areas of improvement, and articulate your thoughts clearly. They are also interested in your understanding of user experience and product development.

Answer

Chosen App: Spotify

Modifications:

• Improved Playlists Discovery:

  • Situation: Users often struggle to find new and relevant playlists that match their music preferences.
  • Task: Enhance user engagement by offering personalized playlist recommendations.
  • Action: Implement an advanced algorithm that analyzes users' listening habits more deeply and suggests playlists curated by other users with similar tastes. Introduce a "Discover Playlist" section that updates daily with fresh content.
  • Result: This modification would likely increase user satisfaction and time spent on the app as users can effortlessly discover new music, keeping the experience fresh and engaging.

• Social Sharing Enhancements:

  • Situation: While Spotify allows users to share songs, the process is somewhat limited and doesn't fully leverage social interactions.
  • Task: Enhance the social sharing features to make music sharing more interactive and integrated with social media platforms.
  • Action: Introduce features that allow users to share snippets of songs directly to social media stories with interactive elements, such as polls or direct links to listen. Add a "Music Moments" section where users can see what friends are highlighting in their stories.
  • Result: These enhancements would encourage users to share more music, potentially bringing new users to the platform and increasing engagement through social interactions.

This approach demonstrates a clear understanding of user needs and leverages technology to enhance the app's functionality and user experience.