Which one thing might you change about Zenefits if you had the chance?

Question Analysis

This question is designed to assess your ability to think critically about the company and identify areas for improvement. It evaluates your understanding of the company's operations, culture, and market position. The interviewer is interested in seeing if you can offer constructive feedback and demonstrate problem-solving skills. It also gauges your ability to communicate ideas for change respectfully and thoughtfully.

Answer

Situation: During my research on Zenefits, I noticed that the company has made significant strides in automating HR processes for small and medium-sized businesses. However, feedback from various customer reviews highlights a common concern regarding the complexity of the user interface.

Task: My objective would be to enhance the user experience by simplifying the interface to make it more intuitive for users who may not be tech-savvy.

Action: I would propose conducting user experience research, including surveys and usability testing, to identify specific pain points within the current interface. Based on the findings, I would collaborate with the design and development teams to implement changes that simplify navigation and increase usability.

Result: By making the interface more user-friendly, Zenefits could improve customer satisfaction and potentially increase customer retention rates. This change could also lower the learning curve for new customers, leading to quicker onboarding and adoption of the platform.