What drew you to REI?

Question Analysis

The question "What drew you to REI?" is designed to understand your motivation and interest in the company. The interviewer wants to gauge whether you have done your research and have a genuine interest in the organization. They are looking for specific reasons that align with REI's values, mission, culture, or business practices. This question also allows you to demonstrate your enthusiasm and potential fit within the company.

Answer

Situation: I have always been passionate about outdoor activities and the environment, which naturally drew me to companies that align with these values.

Task: When I began searching for companies that matched my personal interests and career goals, REI stood out to me for several reasons.

Action: I researched REI's commitment to sustainability and community engagement. REI's co-op model, dedication to promoting outdoor life, and initiatives like "Opt Outside" resonated deeply with my own values. Furthermore, the company’s efforts to reduce its environmental footprint and support outdoor education and conservation initiatives were impressive and aligned with my personal beliefs.

Result: These factors not only drew me to REI but also solidified my desire to contribute to a company that is committed to making a positive impact on both the environment and the community. I am excited about the opportunity to be part of a team that shares my passion for the outdoors and sustainability.