What is an example of a design project you recently completed, and what metrics did you use to measure its performance? How did you track those metrics?
Question Analysis
This question is asking for a specific example of a design project you have recently completed. It is focused on understanding your ability to not only design but also measure and track the success of your design efforts using relevant metrics. The interviewer is interested in your practical experience and analytical skills in evaluating the effectiveness of your design work. It's important to discuss both the qualitative and quantitative aspects of your project and how you monitored its success over time.
Answer
Situation: Recently, I completed a redesign project for an e-commerce website aiming to improve its user interface and overall user experience.
Task: The main goal was to enhance the website's usability and increase the conversion rate by making it more intuitive and visually appealing.
Action:
- I first conducted user research to identify pain points and areas for improvement.
- Based on feedback, I created wireframes and prototypes to visualize the new design.
- After gaining stakeholder approval, I collaborated with developers to implement the changes.
Result:
- Metrics Used: To measure the performance of the redesign, I focused on key metrics such as bounce rate, time on site, and conversion rate.
- Tracking: I used tools like Google Analytics to track these metrics. Post-launch, I monitored the data weekly to identify trends and make necessary adjustments.
- Outcome: Within three months, the bounce rate decreased by 15%, the average time on site increased by 20%, and the conversion rate improved by 10%, indicating a successful redesign.
By effectively using these metrics, I was able to demonstrate the positive impact of the design changes and provide tangible results to the stakeholders.