Share a story about a time when you disagreed with the approach of a team member.

Question Analysis

This question seeks to evaluate your interpersonal and conflict resolution skills. Interviewers want to understand how you handle disagreements and whether you can work collaboratively despite differing viewpoints. They are looking for your ability to communicate effectively, show empathy, and find a constructive resolution that benefits the team. A strategic approach to answering this question is to use the STAR method (Situation, Task, Action, Result) to structure your response clearly and logically.

Answer

Situation: In my previous role as a marketing team member, we were tasked with developing a new campaign for a product launch. A team member proposed an approach that heavily relied on traditional media, which I felt didn't align with our target audience's preferences, who were more engaged online.

Task: It was crucial to ensure the campaign's success by aligning it closely with our audience's media consumption habits. My task was to address my concerns with my team member and propose a more suitable strategy without causing conflict.

Action: I scheduled a one-on-one meeting with the team member to discuss our different viewpoints. I started by acknowledging the merits of their approach and then presented data and insights showing the online media habits of our target audience. I suggested a mixed strategy that incorporated both traditional and digital media to ensure a broader reach.

Result: After our discussion, my team member agreed to adjust the strategy. We developed a hybrid campaign that utilized both traditional and digital channels. The campaign was a success, exceeding our engagement targets and leading to a 20% increase in product sales. This experience strengthened our team's collaboration and improved our overall campaign strategies.