Can you walk me through an instance where you came up with an original idea, and how you executed it?

Question Analysis

The question is asking you to describe a situation where you demonstrated creativity and innovation by coming up with an original idea. It also wants to know how you executed this idea, which involves discussing the steps you took to bring your idea to fruition. This is a behavioral question, meaning the interviewer is interested in your past behavior as a predictor of future performance. Use the STAR method (Situation, Task, Action, Result) to structure your response.

Answer

Situation: In my previous role as a marketing coordinator, our team was tasked with increasing engagement on our social media platforms. We noticed that our content was not attracting as much interaction as we desired.

Task: My responsibility was to devise a strategy that would boost our engagement rates and appeal to a broader audience, while staying within a limited budget.

Action: I proposed the idea of creating a series of interactive, themed social media challenges that would encourage our audience to participate and share content. I presented this concept to my team, outlining a detailed plan that included specific themes, a timeline, and potential partnerships with influencers. After gaining approval, I spearheaded the project by designing the challenge templates, coordinating with the design team for visuals, and scheduling the posts.

Result: The initiative was a great success. We saw a 35% increase in engagement within the first month of launching the challenges, with our follower count growing by 20%. The interactive nature of the content fostered a stronger connection with our audience, and the campaign was so well-received that it became a recurring feature in our social media strategy.