Can you describe a situation where you had a different opinion than a superior?

Question Analysis

This question is designed to assess your ability to handle disagreements professionally and constructively. It examines your communication skills, problem-solving abilities, and capacity to maintain a positive working relationship despite differences in opinion. It's important to demonstrate maturity, respect, and your ability to prioritize the organization's goals over personal viewpoints.

Answer

Situation: In my previous role as a marketing coordinator, our team was tasked with launching a new product. My manager proposed a traditional marketing campaign, focusing heavily on print and radio advertisements.

Task: I believed that our target audience was more active on digital platforms and that a digital-first approach would yield better results. My task was to present this perspective to my manager and persuade her to consider a more modern approach.

Action: I gathered data on our target demographic's media consumption habits and prepared a presentation highlighting the benefits of a digital campaign. I scheduled a meeting with my manager, presented my findings, and suggested a hybrid approach that included both traditional and digital marketing strategies.

Result: After considering the data and my proposal, my manager agreed to allocate a portion of the budget to digital marketing. The campaign was successful, resulting in a 20% increase in engagement compared to previous launches. This experience strengthened our team's ability to collaborate and adapt to new strategies, ultimately contributing to the product's success.