Tell me about a time when you disagreed with a team member's approach.

Question Analysis

This question is designed to assess your teamwork, communication, and conflict resolution skills. The interviewer wants to understand how you handle disagreements and if you are capable of resolving conflicts in a constructive manner. It's important to demonstrate that you can consider different perspectives, communicate effectively, and work towards a solution that benefits the team and the organization.

Answer

Situation: In my previous role as a project manager, our team was tasked with developing a new marketing strategy for a product launch. A team member proposed an approach that heavily relied on traditional advertising methods.

Task: My responsibility was to ensure that our strategy was innovative and aligned with our target audience's preferences, which had recently shifted towards digital platforms.

Action: I initiated a one-on-one discussion with the team member to understand their perspective and explain my concerns. I presented data showing the increased engagement and cost-effectiveness of digital marketing over traditional methods. Together, we brainstormed a hybrid approach that combined the strengths of both traditional and digital marketing.

Result: The revised strategy was implemented, leading to a successful product launch with a 20% increase in engagement compared to previous campaigns. The team member appreciated the collaborative approach, and it strengthened our working relationship and team dynamics.

By using the STAR method, I was able to address the disagreement constructively, ensuring the project's success and maintaining a positive team environment.