Have you ever had to convince someone of an idea? How did you do it?

Question Analysis

This question is designed to assess your persuasion and communication skills. The interviewer is interested in understanding your ability to influence others, present ideas clearly, and how you handle situations when your perspective is not initially accepted. They are looking for examples of your strategic thinking, emotional intelligence, and persistence. Using the STAR method (Situation, Task, Action, Result) will help frame your response effectively.

Answer

Situation: In my previous role as a marketing coordinator, our team was tasked with launching a new product. Initially, the proposed marketing strategy was heavily digital-focused, but I believed incorporating a traditional media mix would enhance our reach.

Task: I needed to convince our marketing manager and team to include a print media campaign in the strategy. My goal was to demonstrate the value of a more diversified approach to maximize our target audience engagement.

Action: I conducted thorough research, gathering data on our target demographic's media consumption habits. I prepared a presentation that highlighted the benefits of a combined digital and print strategy, showcasing case studies from similar successful campaigns. I scheduled a meeting with key stakeholders, presented my findings, and addressed any concerns they had by illustrating potential ROI and risk mitigation strategies.

Result: After considering the data and potential benefits, my manager and team agreed to implement a pilot print campaign alongside the digital efforts. This resulted in a 20% increase in overall campaign engagement compared to previous launches, validating the effectiveness of a multi-channel approach.