Select an app on your phone. What are the changes you'd like to make in this app?

Question Analysis

This question is designed to evaluate your analytical and critical thinking skills, as well as your understanding of user experience and product improvement. The interviewer wants to see how you approach product enhancement and whether you can identify areas for improvement in an existing application. They are also interested in your ability to prioritize changes and justify your decisions.

Answer

Selected App: Spotify

Changes I'd Like to Make:

1. Enhanced Playlist Organization:

   • Current Situation: Playlists can become cluttered and hard to manage with numerous playlists.
   • Proposed Change: Introduce a folder system or tagging feature to allow users to better categorize and organize their playlists.
   • Justification: This would help users with extensive music libraries to easily access and manage their playlists based on mood, genre, or activity, improving user experience.

2. Improved Song Discovery Algorithm:

   • Current Situation: The Discover Weekly and Release Radar playlists sometimes recommend songs that aren't aligned with the user’s taste.
   • Proposed Change: Refine the algorithm to better analyze listening history and preferences, possibly by incorporating more diverse data points or machine learning techniques.
   • Justification: Enhancing the accuracy of song recommendations will increase user satisfaction and engagement, leading to higher retention rates.

3. Offline Mode Enhancements:

   • Current Situation: Offline mode is limited to downloaded songs and playlists, and the transition between online and offline modes isn't seamless.
   • Proposed Change: Allow users to browse their entire library while offline and improve the transition to offline mode when connectivity is poor.
   • Justification: This will provide a smoother user experience for those in areas with unstable internet connections, ensuring continuous enjoyment of the service.

4. Social Features Expansion:

   • Current Situation: Social features are limited, with basic sharing options and friend activity tracking.
   • Proposed Change: Introduce features like collaborative playlist creation with real-time updates, and music sharing within a user’s community or group chats.
   • Justification: Expanding social features can create a more engaging and interactive platform, encouraging users to spend more time on the app and inviting friends to join.

These changes focus on enhancing user experience by addressing organization, personalization, connectivity, and social interaction within the app.