If you could only ask one question in a survey, what question would you ask to gauge how people feel about the overall experience of a product?

Question Analysis

The question is asking you to identify a single, impactful survey question that can effectively capture the sentiment or overall experience of users regarding a product. The focus is on selecting a question that provides a comprehensive understanding of users' feelings towards all aspects of the product, such as usability, satisfaction, and value. This question is not about specific features but about the overall experience, making it crucial to be broad yet insightful.

Answer

To gauge how people feel about the overall experience of a product, you could ask:

"How likely are you to recommend this product to a friend or colleague?"

This question is often referred to as the Net Promoter Score (NPS) question. It is effective because:

• Broad Reach: It encapsulates the user's entire experience, including satisfaction, usability, and perceived value.
• Predictive of Loyalty: A willingness to recommend a product is a strong indicator of customer loyalty and satisfaction.
• Quantifiable: Responses can be easily measured on a scale (e.g., 0 to 10), allowing for quantitative analysis of customer sentiment.
• Actionable Insights: It can help identify promoters, passives, and detractors, guiding businesses on where to improve the product experience.