Suppose you had the opportunity to change something at Coupang. What would you change?

Question Analysis

This question is asking the candidate to identify an area for improvement within a company and propose a constructive change. It assesses the candidate's ability to think critically about organizational processes and their potential impact. The question also tests creativity, problem-solving skills, and alignment with the company's goals and values. It's important to show a good understanding of Coupang’s business and culture, and to present a well-thought-out suggestion that reflects positively on both the candidate and the company.

Answer

Situation: During my research on Coupang, I noticed that while the company excels in logistics and rapid delivery, some customer feedback online suggests that the user interface of the Coupang app could be more intuitive for new users.

Task: My goal would be to enhance the user experience by simplifying the app's navigation and making it more user-friendly, particularly for those who may not be as tech-savvy.

Action: I would propose conducting user testing sessions to gather feedback directly from a diverse group of customers. Based on this data, I would collaborate with the UX/UI design team to implement changes that streamline the interface, such as simplifying the checkout process or improving the search functionality.

Result: By making these changes, we would likely see increased customer satisfaction and retention, as users find it easier to navigate and shop using the Coupang app. This could lead to higher sales and strengthened brand loyalty, as customers appreciate a seamless shopping experience.